The National Autistic Society

Over 99% of people have heard of autism, but only 16% of autistic people feel the public understand them. The National Autistic Society wanted to change that.

So to highlight the sensory problems that autistic people can suffer, I worked with Don't Panic to create the 'Too Much Information' campaign. 

​Spanning over three years and bringing together print, digital and even VR, the TMI campaign was a resounding success: the first film went viral, the partnership with The Guardian secured over 400,000 visits, and most importantly of all, NAS reported a 26% rise in autism awareness.