The National Autistic SocietyOver 99% of people have heard of autism, but only 16% of autistic people feel the public understand them. The National Autistic Society wanted to change that.
So to highlight the sensory problems that autistic people can suffer, I worked with Don't Panic to create the 'Too Much Information' campaign. Spanning over three years and bringing together print, digital and even VR, the TMI campaign was a resounding success: the first film went viral, the partnership with The Guardian secured over 400,000 visits, and most importantly of all, NAS reported a 26% rise in autism awareness. |
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