Alistair Griggs
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Hisense

During the World Cup draw, Hisense, the official TV sponsor for the 2018 World Cup, wanted to boost their social awareness, position themselves as a brand with football knowledge and excite people for the tournament ahead.

So they teamed up with Brave and put Dutch footballing legend Ruud Gullit in the up-front position of a major Twitter campaign. In 'Ruud Reacts', a live video series,
the football star commented on the draw as it happened and issued witty smackdowns (scripted by yours truly) to tweeting pundits.
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