Hisense
During the World Cup draw, Hisense, the official TV sponsor for the 2018 World Cup, wanted to boost their social awareness, position themselves as a brand with football knowledge and excite people for the tournament ahead.
So they teamed up with Brave and put Dutch footballing legend Ruud Gullit in the up-front position of a major Twitter campaign. In 'Ruud Reacts', a live video series, the football star commented on the draw as it happened and issued witty smackdowns (scripted by yours truly) to tweeting pundits.
So they teamed up with Brave and put Dutch footballing legend Ruud Gullit in the up-front position of a major Twitter campaign. In 'Ruud Reacts', a live video series, the football star commented on the draw as it happened and issued witty smackdowns (scripted by yours truly) to tweeting pundits.
