The Global Goals
The 17 global goals were set by the UN in 2015 with the aim of creating a better world. To make sure that the goals inspired today and tomorrow's leaders, a truly inspirational advocate was needed. The late Professor Stephen Hawking was the obvious choice.
Using the main video below as a campaign springboard, I worked with Don't Panic to write personalised tweets from Professor Hawking which were sent to Twitter's top 100 influencers. The result: over 76 million Twitter impressions and an engagement boost of 9.99%.
Using the main video below as a campaign springboard, I worked with Don't Panic to write personalised tweets from Professor Hawking which were sent to Twitter's top 100 influencers. The result: over 76 million Twitter impressions and an engagement boost of 9.99%.
